Brian Shechtman’s leadership of his company, Santa’s Enchanted Forest, includes not only finding attractions for his Miami theme park but inviting nonprofit agencies to join in the festivities as well. For example, Brian Shechtman has associated himself with the Wade’s World Foundation (WWF) for several years.
Founded by star guard Dwyane Wade of the Miami Heat, WWF’s mission is to support efforts to improve the health and literacy of underserved children, whether through other agencies or the foundation itself. Since 2007, WWF has raised $3.2 million to aid youth in Chicago, Milwaukee, and South Florida.
Reflecting the foundation’s core values, the Live to Dream program encourages young people to engage in service projects in their communities. After the completion of these projects, they become eligible for seats at a Miami Heat home game during the regular season.
Project participants must document their activities photographically and answer questions about the reasons for choosing the project, the impact it made on the community, and what they learned from it.